Monday, November 22, 2010

[pima.nius] PIMA Workshop: Parachute Media vs Ethnic Media

7:55 PM |

Pacific Islands Media Association

Tuesday 23 November 2010


Parachute Media vs Ethnic Media


A Pacific media standards workshop will be held in Auckland next week (Dec 1st) to discuss mainstream media coverage of Pacific issues.  The workshop, organised by the Pacific Islands Media Association, is driven by two recent issues:


1)            The sale of the Tongan palace 'Atalanga in Auckland

The reporting of the palace sale in Auckland sparked rifts within the Tongan community in NZ and Tonga because of the questions raised around King Siaosi Tupou V's right to sell vs ownership rights of the Tongan people. So sensitive was it that TNEWS (Tongan News) producer, Setita Millar, was pressured not to talk about the Atalanga sale by the King's supporters because she was told it would belittle the King.  That didn't stop mainstream reporters from investigating, speculating and asking the hard questions.


2)            The controversy over how NZ Aid for the Samoan tsunami relief was spent


It was compelling viewing but for many different reasons: the sight of Samoa's Prime Minister, Tuilaepa Lupesoliai Sailele Malielegaoi, being badgered unceremoniously by TV3 reporter John Campbell over missing money from NZ's tsunami aid.  Many Samoans applauded Campbell, but others wondered at his gall.  The tit for tat media war that both parties have engaged in only fuels controversy surrounding the issue.  How should Samoan media report on this when there are cultural, social and political consequences for them that mainstream media don't have to face?


This workshop aims to look at media rules and standards in NZ and inform Pacific journalists reporting on the cultural, social and political issues within their communities. 


It will also debate the merits of parachute journalism and the role of ethnic media in presenting an accurate, indigenous view.


"Many Pacific people wonder why Palagi media go for the sensational, controversial angles and Pacific media don't," says PIMA chair Iulia Leilua.  "Are we too polite or too afraid of the consequences?  Perhaps, but I also think many are unsure of how far we can push the boundaries.  This workshop will be a good place to tackle those questions."


Confirmed panellists include Nevil Gibson, Editor in Chief of the National Business Review and representative of the NZ Journalists' Training Organisation; and Amelia Schaaf, prominent Tongan lawyer.  Other speakers from the Samoan and Tongan media industry are to be confirmed.


The PIMA workshop will be held on Wednesday 1 December at 6.30 pm at the Pacific Business Trust, 733 Great South Rd, Otahuhu.  Entry is a gold coin donation.




For more information contact:


Iulia Leilua 021 378 639 or Sandra Kailahi on 021 441 443.

pacific islands media association
aotearoa, new zealand
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