1:53 PM |
Kia Orana, Talofa lava, Malo e lelei, Fakalofa lahi atu, Ni Sa Bula Vinaka, Taloha Ni and Warm Pacific Greetings.
2010 brings a new era for the Pacific Island Media Association but what does that mean for Pacific media practitioners and students? At this year's conference (Friday 1st October at AUT in Auckland), topics include media standards when reporting, the future of traditional media and the delivery of information via the internet and social marketing. We also look at how to make your own news with cost effective and accessible technology, script writing and how to keep up with changes in journalism. The discussions will be led by a range of Pacific media experts, offering critical analysis and challenging the status quo.
PROGRAMME
OPENING - 9.00 am
Opening Prayer - Pastor Lui Ponifasio (3 mins)
Welcome - Tagaloatele Dr Peggy Dunlop – AUT (5 mins)
PIMA Chairman – Iulia Leilua (5 mins)
OPENING ADDRESS - 9.15 am
Kalafi Moala – Vice Chair PasiMa (25 mins)
One of the driving forces behind the Pacific's new media freedom group, PasiMA is the keynote speaker at this year's conference. Kalafi Moala, publisher and CEO of Tonga's Taimi Media Network, is the new vice chair of PasiMA, an organisation which has reportedly created a rift with PINA (the Pacific Island News Association organisation based in Fiji), a similar organisation formed in 1972.
The Pacific region is a political, social and cultural hotspot which doesn't make reporting an easy assignment. So why is there a need for a second media freedom group when there are a limited number of journalists and funding? What will this new group achieve and what can they offer Pacific journalists in New Zealand?
Kalafi Moala launched Tonga's first independent newspaper, the Taimi 'o Tonga, in 1989. He is the CEO of the Taimi Media Network (TMN) in Tonga which publishes the Taimi 'o Tonga (published twice weekly), the English language Tonga Chronicle (published weekly), and operates TMN-TV2 broadcast for 6 hours daily on Digicel TV, and the 24 hr Radio FM 88.1.
Question and answer time – 15 minutes
MORNING WORKSHOPS (NB 3 workshops will run simultaneously from
10.00 – 11.30am)
**WORKSHOP 1 - 10.00 – 11.30 am
Scriptwriters and Directors Workshop: Finding Your Mojo
Facilitator – TBC
Jumpstart your scriptwriting skills with three of the Pacific's most talented film/TV writers and directors. Got a project you can't start or finish? Need a push in the right direction? Our trio can help you with:
- Writing - brainstorm ideas, develop characters and write crackling storylines
- Directing – learn the basics of becoming a successful TV and film director.
- Telling a story – what makes a compelling, interesting and successful story?
- Injecting passion into your work
It's an hour and a half of fun, creativity and throwing around ideas no matter the size, scope or silliness!
Participating Pacific film makers, story tellers and representative from Playmarket - Shimpal Lelisi, Oscar Keightley and Damon Fepulea'i share their experiences of working in the film and TV industries. Shimpal is a Niuean-born actor and TV presenter, best known as one of the members of the Naked Samoans and Bro'Town team. Oscar Vai To'elau Kightley, MNZM, is a Samoan-born actor, television presenter and writer. He's also a member of the Naked Samoans and Bro'Town team. Damon Fepulea'i's film directing credits include 'Watermark', 'The Market' and 'Jono's New Show'. Jenni Heka coordinates Playmarket's now significant development programme for Maori and Pacific Island playwrights in the Auckland region, networking between playwrights, producers, practitioners and the world at large.
**WORKSHOP 2 - 10.00 – 11.30 am
D.I.Y Multimedia
Facilitators – Randwick Park School students with Sala'a and Sina Lologa
Here's something different. Find out what young people are doing with technology – from young people themselves! Students and their tutors from Randwick Park School will teach you how to make a podcast, your own blog page or a simple music video clip shot on your cell phone. Imagine that. Take images, edit them then post your content online.
Bring your own camera and if you've got one, an Apple Macbook. If you've got Apple gears like iPhones, iPods or iBooks, they can also teach you how to use these applications on your laptop.
Sala'a Lologa is an Information Communication Technology Co-ordinator at Randwick Park School in Manurewa. Sina Lologa is also a teacher who uses I.C.T. as a teaching tool.
**WORKSHOP 3 - 10.00 – 11.30 am
Media standards and the clash with Pacific cultural standards
Facilitator – Sandra Kailahi
What happens when you turn up to report a criminal case, only to find your relative on trial and the family pressuring you to write a certain way? What about when your Palagi boss sends you to report on an explosive story that's going to reflect badly on a Pacific community or person? Who is responsible for the racist backlash and national furore after you've broken the story?
Your Pacific heritage may help open Pacific doors but it also brings certain pressures and responsibilities other journalists don't have to face. Cultural expectations and professional ethics don't always go hand in hand in Pacific journalism. Take name suppression for example, how do you keep a big story quiet in the Pacific communities? And when does a public good become a public bad. We ask a panel of professional Pacific journalists to discuss the theory behind delivering a story while facing cultural restrictions and potential consequences.
Panel: Vaimoana Tapaleao - NZ Herald (2010 Qantas Junior Reporter of the Year); Richard Pamatatau – Radio New Zealand; Niva Retimanu – Newstalk ZB, Radio New Zealand.
Friday: 11.30 am – 12.00 pm
ANNUAL GENERAL MEETING/SCHOLARSHIP STUDENTS
PIMA will hold its AGM before lunch. All paid members are invited to attend. A year's membership only costs $20. Membership forms can be downloaded from our website www.pima.co.nz or at the end of this document. At the AGM we will discuss matters arising from the last conference AGM and the election of the new PIMA executive.
LUNCH - 12.00 pm
12.50 pm PMC – Dr David Robie
Dr David Robie will give an update on the Pacific Media Centre - TE AMOKURA. It's the only media research and community resource centre of its kind in Aotearoa/New Zealand and has a strategic focus on Māori, Pasifika and ethnic diversity media and community development. It was established by AUT University's Faculty of Design and Creative Technologies in 2007.
1.00 -2.30 pm – Choice of 3 workshops
***WORKSHOP 1
Producers' Workshop: Getting your story idea onto the screen.
Facilitator – TBC
Submitting a programme/film proposal to broadcasters and funders can be hard work. It's not good enough to have a good idea, you have to SELL it to them. Which means you have to know how to sell it and what will make your proposal stand out from the pack. Our team of industry experts will discuss:
- What makes an idea sexy and what turns decision makers off
- The importance of timing when submitting a funding proposal (funding rounds, events, financial years, anniversaries etc)
- How to ensure your project gets read, and more importantly produced
- How to schmooze to the right people at the right events
- The types of Pacific stories they're interested in
- What to do when your idea is turned down. Do you give up or carry on?
- The influence of the internet - is this the way of future story telling?
This will be an interactive session with time for questions and answers from the floor.
Panel: Maori Television's Head of Acquisitions and Commissioning, Manutai Schuster; TVNZ Commissioner Drama and Scripted Comedy - Kathleen Anderson; TVNZ Commissioner for Factual Entertainment, Children's, and Maori and Pacific, Kathryn Graham; New Zealand Film Commission Development Executive, Chris Payne
**WORKSHOP 2
D.I.Y Multimedia continued…….
Facilitators – Randwick Park School students with Sala'a and Sina Lologa
Here's something different. Find out what young people are doing with technology – from young people themselves! Students and their tutors from Randwick Park School will teach you how to make a podcast, your own blog page or a simple music video clip shot on your cell phone. Imagine that. Take images, edit them then post your content online.
**WORKSHOP 3
Get Your Game On with New Era Media
Facilitator – Cam Swainson
Only the quick survive in the fast changing world of multi-media platforms – the combination of text, audio, still images, animation, video, and interactivity content forms, and the convergence of media, entertainment, the internet and phone.
It's not enough to post a video or information online. You have to make sure people see it, and if required, take up the call to action. If you're in a competitive industry, you need competitive advantage.
It's not as complicated as it sounds – a few cookies placed here, a few links on Facebook, Twitter and YouTube there. But it has to be a co-ordinated approach and not scattergun.
In this PIMA workshop, TVNZ's multi-media guru, Cam Swainson, will teach you basic strategies such as:
- Using multiple platforms to reach larger audiences for your stories, or media outlet.
- The 360 degrees approach: wrapping an array of multi-media options around your vision to achieve successful results
- Practical examples of new era media applications in Pacific Island contexts
- Using multi media to help increase revenue and give more bang for buck
- How to "go viral" i.e. become popular on the internet in a short amount of time
- Insights into future trends in mobiles, apps, broadband
Cam Swainson-Whaanga is currently a researcher and multi-media person for Tagata Pasifika at TVNZ. Cam has previously been a Director for I AM TV, Mai Time and Production Manager for such shows as Dancing with the Stars and Mitre 10 Dream Home. Cam is involved in many Pacific initiatives and projects around education and media. "Even with my Maori background, I feel we are all Polynesians and I see a lot of similarities between Pacific and Maori cultures and they generally share similar struggles in the 21st century. I see my role as helping get the Pacific stories we produce, across the world via online and social network sites."
Friday 2.45 – 4.30pm
PANEL DISCUSSION – THE END OF TRADITIONAL MEDIA
Facilitator – John Utanga
Over the last decade we have seen the biggest shift in technology since the industrial revolution. The impact on traditional media has been huge with many newspapers struggling to compete with online media and radio stations going online to reach bigger audiences.
Media commentators blame the decline of traditional media on the recession, proliferation of media, digital convergence and media fragmentation.
But could the decline of traditional media be good for Pacific peoples? Social media is the great equaliser. There are few places where diversity rules as much as it does on the internet. Tribalisation on the internet reflects the tribal/communal nature of Pacific cultures.
Online social interaction is wide open to almost everyone, regardless of income, social background, ethnicity or gender identity. Everyone's voice can be heard and potentially make a difference. Social media is the voice of Everyman.
How are Pacific media capitalising on that tribalism? Does quality journalism matter now when so many voices can be heard. Could it be the death knell for the written word as we know it but a new era for radio and television – a good thing for Pacific cultures who traditionally passed on knowledge through aural and visual communication.
Panel: Vienna Richards – PacificEyeWitness.com; Tom Etuata – Chief Executive Pacific Media Network; Setita Miller – Pasifika Broadcasting; Sefita Hao'uli – Tongan media veteran; Kalafi Moala – Taimi Media Network; Taualeo'o Stephen Stehlin – Tagata Pasifika
4.30pm - Networking
Vespa Bar – AUT Campus
Sponsors
PIMA acknowledges the support of the following organisations for helping to make this conference a reality.
AUT – www.aut.ac.nz
Ministry of Pacific Islands Affairs – www.minpac.org.nz
Pacific Media Centre www.pmc.ac.nz
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pacific islands media association
pima.nius@gmail.com
aotearoa, new zealand
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